Salt & Lemon studio
Hackney Wick, London

Product
development
infrastructure
for brands ready to
scale.

Salt & Lemon gives growing fashion brands one accountable partner across development, fit, technical execution and trusted London production support.

The Problem

Recognise
this?

  • 01

    You're launching for the first time — and the technical side feels like a minefield.

  • 02

    Sampling rounds keep multiplying — with no clear reason why.

  • 03

    Fit is inconsistent across seasons — even when the brief hasn't changed.

  • 04

    Suppliers aren't executing consistently — because the standard was never clearly defined.

  • 05

    You're managing multiple people — and carrying the coordination yourself.

One Studio

One partner.
End-to-end.

Most brands at the development stage are managing too many moving parts with too little infrastructure. A freelance GT here. A pattern cutter there. A machinist on WhatsApp. Nobody accountable for the whole.

Salt & Lemon changes that. Senior product development expertise and a trusted London network of pattern cutters, machinists, and specialist makers — coordinated, quality-assured, accountable to a single brief.

You work with one partner. We handle the rest.

About the Studio
How We Work

Three ways
to work
together.

Every engagement starts with a 30-minute conversation. We identify where the gaps are and which model fits best.

The Audit

Understand
where the
gaps are.

A focused, structured review of your technical standards, fit consistency, grading, or development process. You leave with a clear picture of what's working and a prioritised plan to fix what isn't.

The Build

Build the
foundation
properly.

Fixed-scope project work with defined deliverables. Block libraries. Manufacturing manuals. QA systems. Full product development from concept to production-ready — coordinated, quality-assured, handed over ready to use.

The Retainer

Senior support.
Without
the overhead.

Fractional product development and garment technology support on a monthly basis. Embedded in your process, accountable to your standards. Pattern cutting, fit sessions, technical documentation, supplier coordination — handled.

The Studio Network

Not just
expertise.
A studio
behind it.

Salt & Lemon is not a solo consultant. It's a studio with a managed supply chain.

Our London-based network includes specialist pattern cutters, experienced machinists, and trusted makers — all working to the same brief, the same standards, and the same quality bar. Relationships built over 12 years, tested on real projects.

For brands, this means one point of contact, one accountable partner, and a development resource that moves at the pace your brand needs.

12+

Years building London network relationships

60+

Combined years experience across the core freelance team

1

Accountable partner for the whole project

HW

Hackney Wick, East London

How It Works

Simple.
Clear.
Accountable.

01

Consultation

A 30-minute conversation to understand your brand, your product, and where the gaps are. No pitch. Just clarity on whether there's a fit.

02

Scoping

We define the engagement — type, timeline, deliverables, and investment. You know exactly what you're getting before anything starts.

03

Execution

Hands-on, precise, accountable. Working directly with your team and suppliers — deploying the studio network where needed and maintaining quality oversight throughout.

04

Handover

Everything we build is yours. Documented, transferable, and designed to work without us in the room. The goal is always to leave you stronger.

About

Kelsey Saitch.
Founder.

There are no shortage of people who can cut a pattern or write a tech pack. The harder thing — and the thing most growing brands actually need — is a partner who understands how product is built, where processes break down, and what it takes to fix them in a way that holds.

12 years across luxury, premium and contemporary fashion. In-house at Raey, Billionaire Boys Club, and Hobbs. Six years as a freelance consultant. Now running Salt & Lemon from Hackney Wick with a trusted network built and tested across that entire career.

Most consultancies diagnose and hand you a document. Most studios execute without questioning. Salt & Lemon does neither.

More About Kelsey
Start Here

Strong product
needs the right
development
behind it.

Book a 30-minute discovery call. We'll pinpoint where things are breaking — and whether we're the right partner to fix it properly.

Book a Discovery Call