Twelve years
building product
from concept
to production.
Most brands don't have a product problem. They have a systems problem.
Standards aren't clear. Fit isn't consistent. Development lives in inboxes and WhatsApp threads. Suppliers fill in the gaps.
Salt & Lemon is built to solve that.
Salt & Lemon was
built around the
gaps most teams
don't see early enough.
Brands were scaling faster than their processes. Founders had strong product vision but were exposed on the technical side. Development was happening in fragments. Supplier knowledge lived in one person's head. Nothing was properly documented.
The result was always the same: inconsistent fit, rising sampling costs, factories working to a different standard each season, and teams stuck firefighting instead of building.
I'd seen the pattern across luxury houses, contemporary brands, and independent labels. The problem was never the product. It was the infrastructure underneath it.
Salt & Lemon is built to solve that. One accountable partner who can step into a product function, identify where it's breaking, and put the right systems in place — building systems and standards that hold long after the engagement ends.
Twelve years
across product —
from inside brands
and alongside them.
I've worked across garment technology, product development, and supplier management — from concept through to delivery.
Across that time, I've seen how decisions made early — in design, in sampling, in documentation — play out later in cost, timelines, and factory execution.
I've worked inside established brands with strong infrastructure, and inside teams building it from scratch. That combination matters.
It means knowing- Where ambiguity enters
- Where standards drift
- Where communication breaks
And how to build systems that prevent it.
The result isn't just better product. It's consistency — across teams, suppliers, and seasons.
A working studio,
supported by a
trusted production
network.
Salt & Lemon is based in East London, working closely with a network of experienced pattern cutters, machinists and technical specialists. These are people I've worked with directly — trusted for their consistency, attention to detail and ability to deliver to a clear standard.
For clients, that means coordinated, end-to-end development support — without managing multiple freelancers.
The work stays structured, accountable, and consistent from first sample through to production.
Who this
works best for.
I work best with founder-led brands and small teams who want to build product with more structure and clarity. Teams with a strong point of view, but who need technical support to translate that into consistent, production-ready output.
If that sounds like the working relationship you're looking for, we'll likely work well together.
Selected projects.
Rebuilt the full block library and grading structure across product categories. Created technical documentation and a QA manual now embedded across internal teams and the supplier base.
Built a comprehensive denim manufacturing manual adopted across all mainline suppliers — creating clearer standards, tighter communication, more consistent execution from brief to delivery.
Senior garment technology support across denim and tailoring. Introduced development systems that raised efficiency and tightened fit consistency across the range.
Led the full development cycle. Restructured supplier base, overhauled tech pack systems, improved margin across denim, shirting and outerwear.
Prior clients include Jaeger, Topshop, Boden, LK Bennett, Hobbs, Peachy Den, and more.
If you need a
more structured approach
to product
development,
let's talk.
Book a 30-minute discovery call. No pitch. Just a direct conversation about where your product function stands and whether Salt & Lemon is the right fit to move it forward.
Book a Discovery Call